Elevate Your Results
About Us
Big Ridge Consulting, LLC is a strategic consulting firm dedicated to helping insurance organizations and field leaders cut through complexity and accelerate growth. We partner with IMOs, BGAs, MGAs, carriers, and senior leaders to align strategy, strengthen leadership, and turn vision into execution.
Our Founder
Founded and chaired by John Saad CLU, ChFC, CLF, a proven insurance industry leader, Big Ridge Consulting is grounded in decades of real-world experience building high-performing distribution organizations. John’s practical, field-tested approach helps leaders gain clarity, make confident decisions, and create growth platforms designed to endure.
Who We Are
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We help insurance organizations and field leaders simplify complexity, strengthen leadership, and execute disciplined growth strategies that deliver lasting results.
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To be the most trusted strategic partner in insurance distribution, elevating leaders and building resilient growth platforms that endure across market cycles.
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Clarity with Integrity. We simplify complexity and provide experienced, objective guidance that enables leaders to act decisively and build sustainable growth.
Our Services
Strategic Clarity and Growth Planning
We help organizations step back, assess their current state, and define a clear path forward. Through focused diagnostics and strategic planning, we simplify complexity, establish priorities, and design growth strategies leaders can execute with confidence.
Field Leadership Development
Through in-depth diagnostics and stakeholder interviews, we reveal efficiency gaps and design tailored workflows that elevate performance.
Executive Speaking and Workshops
From executive keynotes to immersive field leader workshops, we deliver clear, practical leadership guidance that drives alignment, adoption, and performance throughout your organization.
“Working with John was one of the most impactful experiences of my professional career. As VP Independent Distribution, he was more than just a leader he was a mentor who took the time to invest in my growth.”
NéAndré Broussard
Founder and CEO of BMW Digital
“John is someone who will drive results, elevate your team and build meaningful relationships. I am glad to have had the opportunity to work with him and look forward to seeing the next level of impact he will naturally achieve.”
Jennifer Warfield
30+ years Insurance Industry Veteran
“I had the distinct honor of working with John during my time at National Life Group. I consider John a differentiator in our industry. Where you see homogeneous approaches to product, markets and sales growth, John stood out in his approaches to reach his intended target audience.”
Bill Whitsell
Experienced Life and Annuity Industry Leader
“John doesn’t just talk about the importance of building connections; he lives it. Whether with colleagues, distribution partners, or producers, John leads with authenticity, consistency, and integrity.”
Dr. Maria McLendon
Chief Marketing Officer at First South Financial Credit Union
Testimonials
“Big Ridge Consulting helped us cut through years of complexity and focus on what truly moved the needle. The clarity and structure they brought changed how we lead and execute.”
-- former client
“John brings real-world experience you can feel immediately. This was not theory or generic consulting. It was practical guidance that our leadership team could act on right away.”
- - former client
Your Questions, Answered
How do we get started?
We begin with an introductory conversation to understand your goals and challenges. From there, we design a focused engagement built around clarity, alignment, and execution.
Who do you work with?
We partner with insurance carriers, IMOs, BGAs, MGAs, and senior field leaders seeking experienced, objective guidance and sustainable growth.
What services do you provide?
Our services include strategic planning, field leadership development, distribution optimization, executive advisory, and keynote speaking for leadership teams and industry events
How does billing work?
Engagements are scoped in advance with clear objectives, deliverables, and timelines. Fees are structured as project-based or retainer arrangements, providing transparency, predictability, and alignment around value delivered.
Let’s Bring Your Vision To Life
Every transformative journey starts with a conversation. Contact us today to explore how our tailored solutions can accelerate your goals and create lasting impact.